Corporate Models of Crisis, Amazon and A-Z Modelling

This page includes a few corporate models that are relatively simple corporate model that includes A-Z analysis and history.  I have included a model of Amazon, Macy’s or the Saudi Cement Model to illustrate the general process. These models use automated methods to acquire historic data and demonstrate that a big deal in corporate modelling is getting financial data and making a model flexible enough to incorporate updated historic data.  I demonstrate that a model without a Historic Switch is silly.  The  models include DCF valuation analysis for different scenarios with flexible holding periods.  The models also include scenario analysis and presentation of the different assumptions.

The Saudi Cement model gathers financial data from the Saudi Stock Market webpage called TAWDAUL. The idea is that you should be able to get your data, easily connect it to the prior history, change the last historic data, change assumptions from the history and then quickly have a new model with new updated data. Two examples are include below that you can download by pressing the buttons. The first button below is attached to a file that used to explain modelling of sudden changes in demand (Macy’s).


Corporate Model File with Examples of How to Work Through Issues Associated with Sudden Changes in Demand


Power Point Slides on Analysis of Stock Value During the Corona Virus and Explanation of the Associated Financial Model

Amazon Model Example for Valuation

The Amazon model that you can download by pressing the top button below demonstrates a traditional model that starts with historic data and projects growth and margins and other drivers of model.  The model that is attached to the second button is not traditional. It starts backwards with ROIC and growth and derives the cash flows and values from these inputs.  This is opposite from the way a typical model works but it demonstrates the key drivers.

Excel File with Forecast of Amazon Using Historical Financial Statements from Financial Database

Financial Model the Starts with ROIC and Growth over Different Periods with Interpolate and Derivation of Cash Flow


Some of the aspects of this model are illustrated below.  The first screenshot illustrates the manner in which historic data can be downloaded from the financial database that is explained at An example of the historic database is shown below.  Note that quarterly data can be annualized in different ways.



Amazon Background for Valuation

Valuation of Amazon has been a hot topic of debate for a long time.  It reached a very high level during the financial crisis, but then crashed.








Cement Financial Model

I have included another simple example of a construction company in this section that illustrates very similar ideas. The models work all the way through the balance sheet and first develop operating cash flows. The separation between operating cash flow and financing cash flow is important and it is important to set-up accounts that keep track of debt and cash balances. The cash and debt accounts find the changes in cash flows from the cash flows.

Corporate Model of LaFarge as Illustration of Model with Historic Analysis used to Develop Assumptions

Corporate Model of Saudi Cement Company Using Data that Can Be Updataed from TADWAL Website

Corporate Model of Construction Company Demonstrating Model Structure and Valuation Issues

This Saudi Cement model and the construction company model also demonstrates how you can make presentations of historic and projected financial statements and incorporate scenario analysis into a corporate model. The model contains graphs that show all of the items on a three statement model for both historic and projected levels. The scenario analysis is set-up with sensitivity analysis so that you can make a tornado diagram and see which variable has the biggest effects on the valuation of the company.

A video describing the Saudi Cement model is included in the table at the bottom of this page.



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The reason I have worked on this website is so that you consider an in-person class which is by far the best way you can become a top project finance analyst.  If you click on the button below, you will be forwarded to a website that describes some of unique courses.

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